Case Studies

Jewish Community Services of South Florida, Inc., North Miami

As public relations consultant for this comprehensive social service agency, which provides assistance for more than 30,000 clients a year at more than a dozen locations, we encountered the growing pains of an emerging organization with a variety of leadership styles and points of view. We worked with JCS for several years before, during, and after its establishment by a merger of three separate entities. The merger was a complex process that created internal challenges for personnel and board integration, and external challenges for rebranding and image development. Working with a board marketing committee, we developed and gained consensus on a new logo, branding theme, and informational brochure that detailed the comprehensive nature of services, locations, funding partners, and professional affiliations in a cost-effective manner. We worked with various development officers to support fundraising campaigns and events. We created marketing collaterals for individual service programs, including a JCS subsidiary, Gourmet Kosher Catering.