Case Studies

Award winning brochure for The Morikami Museum and Japanes Gardens
The Morikami Museum and Japanese Gardens,
Delray Beach

We worked as creative and marketing consultant with The Morikami Inc.'s board of directors and the Palm Beach County Department of Parks and Recreation for more than 10 years, from groundbreaking to grand opening to major positioning as a world-class destination for cultural tourism. Our initial challenges included a strictly limited budget, media indifference, and cultural barriers to generating public awareness.

Achievements

  • Branding theme: Created a distinctive, award-winning branding theme consistent with the Museum's mission of introducing contemporary and traditional Japanese art and culture.
  • Extensive media coverage: Increased and broadened media coverage for major events such as seasonal festivals and exhibit openings; maturation of Japanese gardens; feature story interest; placements spreading from local to regional, to national and international media.
  • Collateral development: Wrote, designed, and coordinated all aspects of production for cost-effective collateral materials for visitor information, fund-raising and membership campaigns, and special events.
  • Quarterly newsletters: Established protocols and templates and ensured timely production for 16-page quarterly newsletters.
  • Team work: Supported and encouraged interdepartmental staff and board communications. Worked closely with executive director, curators, education director, development staff, and board of directors.